Abstract
Overview
Introduction
This report analyses the market for capital protected & structured products in
five key European geographies based on the results of Datamonitor' s European
Asset Management Market Leaders Survey 2007, asking 102 asset managers about
target markets, key product offerings and methods of distribution.
Scope
- Datamonitor' s Asset Management Market Leaders survey of 102 asset managers
in France, Germany, Italy, Spain and the UK.
- Covers capital protected and structured products demanded by mass market,
high net worth and institutional investors
- Assesses distribution channels most appropriate to each target customer
base
Report Highlights
Although for the majority of European countries, high net worths are
considered to be the largest customer group for capital protected products, in
Germany & Spain asset managers find that the mass market provides the most
business, while in Italy the dominant group is the institutional market.
Despite asset managers across Europe predicting growth and dominance of the
institutional sector for both capital protected and structured products, the
most increase in demand for these products over the next three years is
expected to come from mass market clients.
Across Europe, retail banks are the most popular channel for the distribution
of both capital protected and structured products to the high net worth
customer segment, although independent financial advisers and private bank
wealth managers are also considered effective.
Reasons to Purchase
- Ascertain the key customer segments and distribution channels to
prioritize in building market share
- Discover the country differences in opinion about this popular product area
- Plan your business strategy based on a unique view of future market
direction
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