Abstract
Overview
Introduction
Payment Cards in Australia is an invaluable guide to one of the world' s most
interesting payment card markets. Created using a combination of secondary and
primary research, this report provides statistics on market size, market
shares and card acceptance. It provides an overview of regulation, competitor
activities and product innovation. It concludes with market forecasts and a
SWOT analysis.
Scope
- The focus of the report is consumer payment cards, as opposed to
commercial products.
- Data and analysis provided on debit cards, credit cards and deferred debit
and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card
processing are not covered.
- Historic market data is presented from 2002 to 2006, with forecast data
presented to 2011. Competitor market shares are presented for 2006.
Report Highlights
The major issue in the Australian payment card market in recent years has been
that of interchange. Over the last few years, the RBA has been conducting a
wide-ranging reform of Australian payment systems and has slashed interchange
levels. The RBA has just begun a review of these reforms and expects to
publish its findings in 2008.
Australia enjoys an excellent ATM and POS infrastructure. In June 2006 there
were 823 people to each ATM and 38 people to each payment card terminal. These
penetration levels are on a par and often exceed those found in most European
markets.
Credit cards are forecast to grow the most strongly over the next five years.
Credit card numbers are expected to reach 18.5 million in 2011, which will
equate to a penetration level of 88.3 per cent, compared to the 2006
penetration level of 77.5 per cent.
Reasons to Purchase
- Learn how the Australian consumer payment card market has developed over
the last five years.
- Understand recent developments in the market in terms of consolidation,
new entrants and product innovations
- Find out Datamonitor' s opinion on the future outlook for the market,
looking specifically at debit, credit, deferred debit and charge.
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