Abstract
Overview
Introduction
Verdict Research: This report analyses the furniture market conditions of each
of the EU25 member states. It explores the dynamics, growth trends, drivers
and key indicators and provides detailed recommendations. It also profiles the
top operators in the market including IKEA, Conforama and Lutz Group and
covers market share performance in the six major European furniture markets.
Scope
- Proprietary data on market value, specialists sales and growth 2001 -2006
data for each of the 25 EU countries.
- Key data on total expenditure, selling space, store numbers, sales
densities and per capita expenditure for all 25 EU countries.
- Extensive profiles of the major EU furniture retailers, data on sales
densities, space and store portfolio analysis, retail proposition and analysis.
- Detailed chapters on six core European furniture markets, with market
shares of leading players, recent developments and future outlook.
Highlights
With growth 2.1% the European furniture market increased at its fastest rate
of the new century in 2006, illustrating that the EUR120bn sector is starting
to recover from the doldrums. The furniture renaissance is largely due to
better macroeconomic conditions and buoyant housing markets across the EU.
The global champion IKEA, one of the first retailers to internationalise its
operations, is in a league of its own. Its 14.6% market share is twice the
combined share of its four nearest competitors (Conforama, Lutz, Nobia, Home
Retail Group) and the chasing pack are still a long way off from challenging
the Swedes.
The polarisation of the sector into premium at one end and a strong
discounting segment on the other will continue. EDLP and discount operators
such as IKEA, Conforama and Lutz will continue to aggressively expand and
capture further share from other retailers, whose value credentials are less
clearly communicated.
Reasons to Purchase
- Learn how difficult market conditions are driving competition among
furniture retailers and what the outlook will be in the short to medium term.
- Understand how evolving consumer behaviour is forcing retailers to develop
new product, sales and marketing strategies to appeal to a wider market.
- Identify the success stories and growth prospects of the key competitors
and benchmark their performance against the market.
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