Abstract
Overview
Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer' s
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer' s customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group
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