Abstract
Introduction
Payment Cards in New Zealand is an invaluable guide to one of the world's most established payment card markets. Created using a combination of secondary and primary research, this report provides statistics on market size, market shares and card acceptance. It provides an overview of regulation, competitor activities and product innovation. It concludes with market forecasts and a SWOT analysis.
Scope
- The focus of the report is consumer payment cards, as opposed to commercial products.
- Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
- The report parameters extend to issuance only. Merchant acquiring and card processing are not covered.
Historic market data is presented from 2002 to 2006, with forecast data presented to 2011. Competitor market shares are presented for 2006.
Report Highlights
New Zealand has an excellent POS network. The total number of terminals reached 125,008 in 2006. Its ATM coverage, however, is not as strong with penetration levels at 1,756 people per terminal, which is someway off the 823 people per terminal seen in Australia.
Regulatory scrutiny of New Zealand's payment card market is increasing. The Commerce has begun an investigation into interchange fees on MasterCard and Visa products and it is thought that it may also turn its attentions to late payment charges.
Debit cards account for around two thirds of all cards in issue and total payment card spend. Even more strikingly, debit cards account for a staggering 84 per cent of the total number of transactions and frequency of use per card stands at an exceptional 191 transactions per card.
Reasons to Purchase
- Learn how the consumer payment card market in New Zealand has developed over the last five years.
- Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
- Find out Datamonitor's opinion on the future outlook for the market, looking specifically at debit, credit, deferred debit and charge.
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