Abstract
Overview
Introduction
Messages regarding the potential benefits and risks of certain foods and
nutrients are resonating with consumers. This has created a strong trend
towards "moderation and avoidance" in food and drink, which is often
associated with dieting and the consumption of "better-for-you" food and
drinks.
Scope
- Detailed insight and analysis covering healthy eating attitudes and
behaviours, especially regarding fat, sugar, salt, carbs and calories.
- Exploring consumer awareness and understanding of different nutrients and
a review of the latest literature on nutritional labeling.
- Showcases the latest best-practice product and marketing innovation
highlighting just how to capitalize on changing trends in the long-term.
- Strategic conclusions and actions highlighting how manufacturers and
retailers should direct resources towards changing trends.
Report Highlights
Well over half of consumers in Europe and America report that they are taking
proactive steps to follow a healthy diet. In doing so they are increasingly
recognizing that moderating calories, sugar, salt, carbohydrates and saturated
fat intake can benefit long-term health.
When Datamonitor asked consumers about the relative importance of cutting back
on saturated fats, sugars, salt, processed food, carbohydrates and calorie
intake, it was fats that consumers generally placed most importance on
reducing. The only exceptions were in Germany and Sweden where cutting back on
fat intake was still deemed important.
58% of US respondents stated that they had used nutritional information on
product packaging to help make food and drink choices with greater regularity
in the previous twelve months in a Datamonitor survey conducted in July 2006.
More than a third of respondents in every European country surveyed stated
that they had done the same.
Reasons to Purchase
- Gain a detailed understanding of the drivers and inhibitors associated
with the moderation and avoidance of ' bad' nutrients from one' s diet.
- Use the latest evidence based insight to help guide crucial health driven
reformulation methods in new product development.
- Access a compelling blend of quantitative and qualitative data
illustrating consumer attitudes and market developments
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