Abstract
Overview
Introduction
Datamonitor has identified the key trends and events that drive patient
empowerment and impact the pharmaceutical industry. These range from the
increased access to information via internet and the rising pressures of cost
containment through to how patient empowerment is affecting access to drugs as
well as changing pharmaceutical marketing strategies and their public image.
Scope
- Overview of the key trends driving patient empowerment
- Overview of how empowered patients and patient advocacy groups can change
healthcare outcomes including case studies
- Analysis of the marketing strategies that companies are using to address
the rise in patient education and harness patient power
- Identification of future trends shaping evolution of patient empowerment
Highlights
Increased access to the internet, the rising pressures of cost containment and
the changing patient-physician relationship are the key factors driving the
rise in patient empowerment. Disease characteristics are one of the key
factors determining how powerful different patient groups are.
Empowered patients can influence most healthcare outcomes: access to drugs,
reimbursement policies, approval of new drugs, clinical trial recruitment,
patient compliance and prescription rates. However they can also lead to
reduction in drug prices and negative publicity for the pharmaceutical
industry.
Pharmaceutical companies are investing effort into harnessing patient power
through working with patient advocacy groups. Legal restrictions and increased
public scrutiny are limiting how companies can work with patient groups and
communication of medical information is the main form of contact in Europe.
Reasons to Purchase
- Identify the key trends that are driving a rise in patient empowerment
- Understand how patient advocacy groups can affect the pharmaceutical
industry
- Gain insight into how pharmaceutical companies are working with patient
advocacy groups and how marketing strategies are becoming more patient-focused
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