Abstract
Overview
Introduction
Product lifecycle management (PLM) software and services solutions are still a
nascent market for the pharmaceutical industry. Datamonitor believes that
unless the industry adopts a strategic approach to PLM, the technology will
remain a tactical solution whose potential is not maximized.
Scope
- Examines essential ingredients of sales strategies for PLM vendors serving
the pharmaceutical industry
- Identifies strategies vendors should use to develop more effective
relationships and win business from life science companies
- Offers insight into the vendor attributes valued most by pharmaceutical
companies when selecting a vendor
Report Highlights
Pharmaceutical product lifecycle management technology is gaining momentum
PLM in the life sciences should map to business processes, managing process
complexity
PLM is successful when treated as an enterprise, strategic initiative
Reasons to Purchase
- Understand how to position PLM solutions when targeting pharmaceutical and
biotechnology companies
- Discover new ways to leverage relationships as a tool to drive market
penetration
- Gain insight into Datamonitor' s perspective on what makes a vendor
successful
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