The increasing importance of CRM in the pharma industry (Technology Focus)

Abstract

Overview

Introduction

This report looks into which CRM technologies are going to develop and how vendors can help pharma companies meet their challenges through the successful implementation of CRM.

Scope

• Vendors need to help pharma companies create unified enterprise wide CRM solutions.
• Analytical CRM is going to continue to increase in importance for the pharma industry.
• M&A activity creates specific challenges for the integration of technology within pharma companies.

Report Highlights

Mobile devices and analytical CRM are going to continue to be of increasing importance. This report looks into how vendors can help ensure successful implementations take place.

Reasons to Purchase

• Learn which areas of CRM are going to continue to be of importance.
• Understand the technology challenges that need to be met to ensure CRM solutions are successful.
• Learn how vendors can remain strong with the CRM in pharma market.