Abstract
Overview
Introduction
As shifting demographics and advancing globalization drive higher education
institutions to compete more aggressively with one another to recruit and
retain the "right" students, institutions are increasingly investing in
Constituent Relationship Management (CRM) solutions.
Reasons to Purchase
- Understand the opportunity size for CRM in the higher education market
- Target potential areas for spending growth amongst geographic markets
- Identify how spending by higher education institutions on CRM will shift
over time across software and services
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