Consumer Attitudes Towards Packaging: New Insights and Future Perspectives

Abstract

Introduction

Packaging plays a major role when products are purchased. After all, it is the first thing seen before making purchase choices and it is widely recognized that over 50% of purchasing decisions are made at the shelf, or point of purchase. Therefore, packaging that creates differentiation and identity in the relatively homogenous consumer packaged goods industry is highly important.

Scope of this report

• Comprehensive analysis of how key consumer trends are shaping the role of packaging both in product positioning and in consumers' lives more generally
• Identifies the intrinsic and extrinsic packaging functions that consumers most value through qualitative and quantitative analysis.
• Detailed recommendations showcasing leading innovations and offering practical strategies based on the trends and insights uncovered in the report.
• Covering eight core countries across Europe and North America; France, Germany, Italy, Netherlands, Spain, Sweden, UK and US.

Research and analysis highlights

The total volume of packaging has grown enormously and now contributes a very significant proportion of the domestic waste stream. Packaging will continue to be targeted as wasteful. Therefore, eco-friendly sustainable packaging that is recyclable, reusable/refillable, and/or made of biodegradable materials will be more sought after.

An increasing interest in their health is driving consumers to check package labels with greater regularity. Labelling should not be unnecessarily confusing or misleading in order to hide the poor nutritional/ingredient profile of certain products.

The decrease in consumer confidence in food safety is not a result of the number of recalls, but instead the high-profile, long-lasting nature of the safety incidents. Packaging is integral to boosting perceptions of safety and will therefore be an important part of more concerted efforts to regain consumer trust going forward.

Key reasons to read this report

• Access a blend of quantitative and qualitative data aggregating the most compelling and recent research in this increasingly important topic.
• Gain a detailed insight into consumer views towards packaging and understand the implications for design.
• Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications.