Abstract
Overview
Introduction
The brief is an invaluable guide to changing consumer trends in the UK motor
and household insurance market. The brief analyses how the age and income of
consumers influence their choice of platform in arranging motor and household
insurance. In addition, it provides insight into consumer switching behavior
and motivation for choosing a provider for consumers buying via the main
platforms.
Scope
Statistics on consumer purchasing trends in the UK motor and household
insurance market in 2007 Analysis of customer motivation and loyalty to
current provider by platform
Highlights
Younger consumers form the age group most likely to use the internet when
making a home or motor insurance purchase, with 41% of consumers aged 1824
buying motor cover and 27% buying home cover online in 2007. However, the
proportion of consumers arranging home or motor insurance online declines
steadily with age.
Reasons to Purchase
- Understand what motivates consumers to buy motor and household insurance
and which consumers are most likely to switch provider at renewal
- Gain insight into which distribution platforms are growing and which are
in decline
- Understand which consumer segments are likely to favor the platforms your
company operates in
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