Abstract
Overview
Introduction
The largest banking group in Spain, Grupo Santander is the product of numerous
mergers between Spanish banking organizations over a number of years.
Santander also has a strong presence in Latin America, Continental Europe and
the UK. With more than 50 million cards in issue across these regions,
Santander is a truly global player.
Reasons to Purchase
- Understand the key elements of Grupo Santander' s strategy and approach in
the card issuing space, and see how this can be applied to your business.
- Learn how this strategy positions Grupo Santander for the future and where
its biggest opportunities may lie.
- See how Grupo Santander compares to its competitors in Datamonitor' s
unique Competitor Benchmark exercise
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