Abstract
Overview
Introduction
The oil industry has driven strong economic growth in the Middle East.
Purchasing power per capita has surged and more companies are responding with
improvements in customer service delivery through contact center expansions.
Scope
- Provides an overview of current market penetration for 11 Middle Eastern
countries.
- Illustrates and analyses how the Middle Eastern market for contact centers
is dynamic and embracing change.
- Discusses the key trends, opportunities and barriers vendors need to be
aware of when operating in the Middle East.
Report Highlights
The trend towards globalization has led to multi-nationals opening local
contact centers to service Middle Eastern customers. Vendors have the
opportunity to tap into these cash-rich multi-nationals, many of whom are
their customers in different geographical markets.
Mobile phones have transformed the economic and social fabric of the Middle
East and market penetration of the technology is expected to gain traction
over the next several years.
Many governments are offering tax breaks to facilitate foreign investment and
trade. However, opening offices in some Middle Eastern countries involves
careful management and awareness of the indigenous partner' s organizational
structure.
Reasons to Purchase
- Learn how Egypt, Saudi Arabia, and the United Arab Emirates are hot spots
- and why.
- Understand what the challenges are to operating in the Middle East.
- Explore what the dominant contact center trends are in this region in
order to formulate fresh go-to-market strategies.
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