Abstract
Overview
Introduction
With the development of improved credit scoring and increased competitiveness
in the mainstream market, the UK non-standard credit card market has become an
attractive area for issuers to venture into. This brief is designed to provide
an overview of the non-standard market. It provides market sizing and
forecasting, as well as an explanation for the strategies used by issuers in
this market.
Scope
- The brief sizes the non-standard population in the UK using a methodology
that draws upon data from a wide variety of sources
- The number of credit cards in the possession of non-standard individuals
is estimated along with the number and value of transactions
- It includes a detailed examination of active issuers in this space and the
strategies they have employed
- The brief forecasts the number of credit cards owned by non-standard
individuals, along with the number and value of transactions made, to 2011
Report Highlights
Datamonitor estimates that the non-standard credit card market in the UK
consists of 5.6 million cards in a non-standard population of seven million
individuals. The market is served by two dedicated non-standard issuers, as
well as several mainstream issuers who have launched products or own subsidies
that cater for this market
The size of the UK non-standard population is driving growth, due to an
increase in the number of people with County Court Judgments and in mortgage
arrears, as well as tightened issuing requirements from mainstream issuers,
which has reduced the number of mainstream individuals.
Datamonitor forecasts moderate growth for the UK non-standard card market. The
value of transactions is forecast to increase at a compound annual growth rate
(CAGR) of 5.4% to 2011.
Reasons to Purchase
- See how recent economic trends have impacted on the size of the UK
non-standard population and credit card market.
- Understand how issuers are succeeding in the non-standard credit card
market
- Learn how Datamonitor expects the non-standard credit card market will
develop to 2011
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