Abstract
Overview
Introduction
This report provides a comparative analysis of the leading CRM vendors in the
pharmaceutical market in order to help companies select a CRM solution based
on its technology strength, reputation amongst end users and ability to
influence the market.
Scope
- Identifies which technology vendors pharmaceutical companies should
' shortlist' when considering the purchase of a CRM solution.
- Provides a comparative technology assessment of the CRM solutions offered
by leading vendors in the pharmaceutical market, globally
- Identifies which CRM solution providers have the most impact on the
pharmaceutical market
- Explores how end users perceive CRM vendors across eight categories such
as product quality and service capabilities
Report Highlights
By combining robust CRM technology with extensive market impact in the
pharmaceutical sector, Oracle is positioned as the leader for CRM solutions in
the life sciences;
With its recent acquisition of Dendrite, Cegedim has increased its market
impact and has positioned itself as an important leader in the pharmaceutical
CRM market;
By offering new technology platforms StayinFront and Salesforce.com have
become important players in the pharmaceutical CRM landscape; and While still
a newcomer, Verticals onDemand, boasts domain expertise and a competitive
end-user interface.
Reasons to Purchase
- Understand the topography of the competitive landscape for CRM in the
pharmaceutical industry
- Identify the strengths and weaknesses of leading CRM vendors and their
solutions
- Obtain insight into how IT managers in Pharma perceive key vendors in the
market for CRM
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