Abstract
Overview
Introduction
The majority (61%) of European and US consumers have sought to improve the
healthiness of their snacking in 2007. After all, snacking, despite its
historically bad reputation and negative health connotations, remains an
important component of consumers' daily eating and drinking behaviors. It is
therefore crucial to understand what influences shoppers' choices for this
growing occasion.
Scope
- Detailed insight and analysis covering healthy eating attitudes and
behaviors within the context of snack foods and beverages.
- Showcases the latest best-practice product and marketing innovation
highlighting how to capitalize on the developing trends now and looking
forward.
- Strategic action points highlighting how manufacturers and retailers
should direct resources towards answering consumers' healthy snacking needs.
- Country coverage: France, Germany, Italy, Netherlands, Spain, Sweden, UK
and the US.
Highlights
For daily snacking, healthy options have emerged as the leading choice to
satisfy hunger between meals, while less healthy snacks are reserved for more
indulgent treating occasions. More than a third (36%) of Europeans and
Americans overall consume healthy snacks once a day or more.
Taste is by far the most important factor in governing snack choice for
consumers. Brand was least important thereby suggesting that big name
manufacturers and retailers cannot rely on brand strength alone to generate
healthy snack sales.
The need for convenient health is gaining momentum: nearly 6 in 10 (59%) of
European and US consumers overall sought more convenient AND healthy food and
drinks in 2006 compared to the 12 months previously. This behavior is driving
the number of healthy snacking occasions, especially when on-the-go.
Reasons to Purchase
- Access a compelling blend of quantitative and qualitative data
illustrating consumer attitudes, behaviors, and market developments.
- Understand which health concerns matter most to consumers when snacking
and which healthy attributes they prioritize.
- Use the latest evidence based insight to help guide crucial health driven
new product development in the healthy snacking sector.
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