Abstract
Overview
Introduction
Markets such as Brazil, China, India and Russia (BRIC) should be seen within
the context of a transitional period, moving in the direction of developed
markets and experiencing a marked aging of their populations in coming years.
This will emphasize the need to respond to a reshaping of consumer demand to
accommodate the differing needs of an older populace.
Scope
- In-depth quantitative data covering historical and forecast demographic
trends in Brazil, Russia, India and China.
- Covers population size and growth overall, by age and gender, and
incidence of key age-related health conditions.
- Qualitative analysis of these key population trends.
- Actionable recommendations for producers and marketers seeking to leverage
opportunities within those markets.
Report Highlights
A divide exists between Western markets and those of the less developed world,
where the demographic center of gravity tends to be skewed towards youth.
However, Brazil, China, India and Russia should be seen within a transitional
context, driven by their economic growth and varying degrees of proximity to
the Western consumer model.
Adoption of branding, marketing or strategies that fit with the historical
value placed on seniors in certain countries and cultures, particularly China
and India, offers a smart way to leverage market position in the context of
aging populations. Extended families and a deep-seated societal respect for
older citizens remain important factors.
Brand loyalty is decreasing across all age groups. This has been a general
trend in developed markets for the past few decades that the BRIC countries
are set to emulate. A shift towards higher average ages means that a change in
marketers' priorities and message away from a focus on younger consumers is
necessary to retain competitiveness.
Reasons to Purchase
- Gain access to detailed data and forecasts to inform your decision-making
- Understand the population trends and shifting consumer motivations in the
BRIC countries
- Improve your marketing by following best-practice guidelines enabling more
effective targeting with on-trend products and relevant communications
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