Abstract
Overview
Introduction
Product and Pricing Strategies in Asia Pacific Plastic Cards reviews a number
of product and pricing strategies used in Asia Pacific. Product strategies
examined include different forms of loyalty schemes, alternative card forms
and designs, as well as niche products. Pricing strategies examined include
low rate pricing and differential pricing.
Scope
- Covers product strategies including loyalty schemes, innovative design,
niche targeting and new technologies
- Analyzes pricing strategies including low rate, low fees and differential
pricing to different customers
- Includes case studies from Australia, New Zealand, Malaysia, Singapore,
Hong Kong, South Korea, China and India
- Based on interviews with leading card executives in Asia Pacific
Report Highlights
Datamonitor has identified cards targeted towards women in Singapore, Hong
Kong, Malaysia, Thailand, India, China, Japan and Philippines. Most of these
card offerings have been launched in the last five years. Cards targeted
toward women differ from standard cards in terms of design, loyalty schemes
and benefits.
In the wake of the RBA interchange reforms of 2003, Australian credit card
issuers were challenged to find a new business model. As interchange fee
income was reduced, card issuers responded by cutting back on loyalty schemes
and offering low rate cards to compete.
All else being equal, the more cards a cardholder holds the more important low
annual fees are. Also, annual fees are more important for transactors, as fees
are unavoidable unlike interest rate payments. Another disadvantage is that
low fee cardholders may be less likely to ever use the card at all.
Reasons to Purchase
- Understand the key trends in credit card product and pricing across Asia
Pacific
- An invaluable tool for card issuers wanting to improve the profitability
of their business
- Learn from the experience of your competitors which product innovations
are most effective
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