Abstract
Overview
Introduction
Fund supermarkets in Germany 2007 examines developments in the German fund
supermarket sector and assesses the distribution channels that are in
operation. The report analyzes both the current and possible future trends of
the industry.
Scope
- Sizes the investment funds market;
- Reviews relevant legislative developments and their implications for fund
distribution through supermarkets;
- Profiles leading fund supermarkets in Germany and explores their marketing
and distribution strategies.
Report Highlights
Research conducted by Datamonitor in 2007 found that while there was limited
impact of supermarkets in terms of trades from individual customers, IFAs and
asset managers were making increased use of these online platforms.
Fund supermarkets operating in the German market offer a broad mix of
investment funds in all asset classes, with some platforms' portfolios
extending to in excess of 6,000 domestic and international funds. In addition,
a number of supermarkets have diversified their services.
Intense competition sees German fund supermarkets offering investors deep
discounts on front-end loads for investment funds. Some hosts even waive these
fees altogether. These discounts also put pressure on fund managers who are
distributing through commercial and savings banks.
Reasons to Purchase
- Get an overview of the scope of the investment fund market;
- Analyze the offerings of key providers in the sector;
- Use our analysis to inform fund marketing and distribution strategies and
adapt to changes in the fund supermarket model.
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