Abstract
Overview
Introduction
There are conflicting views among wealth managers and economists, as well as
in the media, about the extent and duration of sub-prime mortgage defaults and
the resulting credit squeeze. Datamonitor predicts that the impact on
financial services will be significant, and will last through 2009. We have
produced a series of reports to identify the strategies to help them insulate
their revenues.
Scope
- Introduces Datamonitor' s detailed analysis of the global investment
markets through 2011
- Assesses the smart strategies around marketing and communications, and
identify the companies that have been proactive in contacting their client base
- Identifies the products and services that will keep and/or attract clients
in today' s market, including examples of the companies launching them
Report Highlights
Despite the fact that life companies will be less hard hit than other areas of
the asset management industry complacency must be avoided. To many investors
who do not understand the intricacies and variations in investment strategies,
all institutions may be tarred with the same brush in the short term, despite
differences in the long term.
The results of a Datamonitor survey show that 34% of advisers surveyed are
unconcerned by the possibility of a recession in 2008, despite the turmoil in
global markets, huge losses by key financial institutions and the slowdown in
house prices. However providers are relying on advisers to communicate their
strategies to clients.
The consensus in the market is that life companies should avoid spending large
sums on developing new products, focusing instead on improved customer
targeting, marketing and cross-selling the existing product range. It is about
communication and consolidation rather than new product ranges.
Reasons to Purchase
- Learn what the global investment markets have in store for wealth managers
through 2009, and why.
- Identify the strategies that will keep your customers through concrete
examples of peers that are implementing those strategies already
- Identify the best products and services to launch, or re-launch, in
today' s market, and those that will best position you during the recovery in
2009
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