Abstract
Overview
Introduction
Consumers have a heightened level of health awareness and say they are taking
active steps to control their health, yet obesity and its implications seem
unstoppable. Important shifts in lifestyle, nutrition and cultures are
creating challenging market dynamics with manufacturers' core product offers
being squeezed and having to find new strategies for growth.
Scope
- Comprehensive data on adult and child obesity and overweight prevalence by
country. Data on exercise patterns and diet market sizes by category
- Quantitative data from Datamonitor' s proprietary consumer surveys
highlighting the attitudes and behaviors of consumers
- Insights into changing attitudes and behaviors of consumers with important
implications for industry
- Detailed action points offering practical strategies and examples of
recently-launched innovative products
Report Highlights
Increased consumption of beverages is contributing to increased calorie
intake. In the US in 1965 beverages accounted for just 12 percent of daily
energy intake but by 2002, this number had jumped to 21 percent. This increase
in consumption is not being offset by a reduction in calories from food.
Across the whole Asia Pacific region, over two thirds of consumers were trying
to lose weight even though only half considered themselves overweight. In
South Korea, which has the lowest levels of obesity, 90 percent were trying to
lose weight. In Asia, consumers are more likely to control weight through diet
than exercise.
"Obesogenic" environments are contributing to the growth of obesity. Among the
key causes are the imbalance between calories consumed and energy used. This
imbalance is pronounced by social and cultural factors including the
heightened need for convenience and pressure on time.
Reasons to Purchase
- Understand regional and national differences through qualitative and
quantitative market data and compare growth forecasts to plan for the future
- Gain insight into the consumer preferences and changing behaviors that
will affect the strategic direction of manufacturers and retailers
- Explore in-depth analysis of new products and action points that highlight
existing best practice in NPD, communications and positioning strategies
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