Professional & Expert Personal & Oral Care Solutions: Future Trends & Perspectives

Table of Contents

• Overview
  • Catalyst
  • Summary
• Executive Summary
  • Introduction
  • The Future Decoded
    • Consumers seek professional solutions to personal care needs
    • Cosmetic surgery continues its move to become a mainstream solution
    • Consumers increasingly look for professional quality and efficacy at home
    • Consumers' on-the-go personal care occasions are increasing
    • Ethnic-specific spas and salons have paved the way for a more segmented, targeted personal care market
    • Consumers have higher expectations of personal care products
    • Consumers seek to improve their appearance in the workplace
    • Endorsements from industry professionals and experts add credence to products' claims
  • Action Points
• Table of Contents
• Table of figures
• Table of tables
• The Future Decoded
  • Introduction
    • Defining "professional and expert" personal care products
  • Trend: consumers seek professional solutions to their personal care needs
    • Health and wellbeing have become key considerations in consumers' personal care regimes as consumers adopt holistic approaches to meeting their health and wellness needs
    • Consumer demand fuels continuing growth in spa and salon networks in Europe and the US
    • Massage and facials are the most popular spa services
    • Away-from-home personal care occasions are increasing with the rise of "spa-travelers"
    • The spa experience is evolving as consumers seek customized solutions
      • Spa-going mothers desire products and experiences designed for them and their babies
      • Dental Spas are gaining popularity
    • Key take-outs and implications
  • Trend: cosmetic surgery continues its move to become a mainstream solution
    • Cosmetic surgery has become more acceptable
    • The US is the largest cosmetic surgery market
    • Breast augmentation was once again the most popular cosmetic surgery procedure in the US in 2006
    • Minimally invasive procedures have become the most commonly practiced cosmetic procedures
      • Minimally invasive procedures have cost and convenience advantages
    • Consumers are seeking cosmetic surgery abroad
    • Male cosmetic surgery is on the rise
    • Teens are increasingly opting for cosmetic surgery
    • Key take-outs and implications
  • Trend: Consumers increasingly look for professional quality and efficacy at home
    • Less spare time leaves consumers trading off between home treatments and salon and spa visits
    • At-home alternatives to cosmetic surgery gain popularity
      • Case Study: StriVectin proves hugely popular in the US
    • Home tooth whitening kits appear as an alternative to professional treatments
    • Professional quality is expected by consumers in everyday products
    • Key take-outs and implications
  • Trend: consumers' on-the-go personal care occasions are increasing
    • More hectic lifestyles lead to more time spent away from home
    • Salons and spas are being opened at transport hubs and other urban locations
    • Key take-outs and implications
  • Insight: ethnic-specific spas and salons pave the way for personal care products to become increasingly focused on individual consumer needs
    • Ethnic-specific products are now available to consumers and the market is showing strong growth
    • Key take-outs and implications
  • Insight: consumers have higher expectations of personal care products and services
    • Functional benefits are sought in everyday products
    • Key take-outs and implications
  • Insight: consumers seek to improve their appearance in the workplace
    • Many professional companies are seeking to portray a younger image
    • Managers and supervisors are often judged on looks before ability
    • Recruitment and promotion prospects can also be enhanced by physical appearance
    • Key take-outs and implications
  • Insight: endorsements from industry experts and professionals give credence to products' claims
    • Consumers are skeptical of industry product claims
    • Women are more willing than men to pay a premium for personal care products
    • Celebrity endorsements have grown in popularity with corporations despite consumer distrust
    • "Doctor Brands" prove popular, particularly in the US
      • Case Study: Dr Perricone
    • Key take-outs and implications
• Action Points
  • Introduction
  • Action: use salon and professional credentials when positioning products at the premium end of the market
  • Action: promote home-use alternatives to cosmetic surgery
    • Rodial announced launch of Glamotox in 2007 as an alternative to surgery
  • Action: prestige positioning of products must be supported with the latest active ingredients and functional benefits
    • Consumers are looking for innovation
    • Calming and therapeutic properties are popular with consumers looking to relieve stress
    • Fears over certain ingredients can also lead to opportunity
  • Action: align new products with the growing "natural" trend
  • Action: product packaging can be used to create a professional image
    • The color of packaging has an impact
  • Action: use controlled rollouts to distribution channels to maintain professional credentials of products
  • Action: the right endorsement can be used to gain the trust of the consumer
• APPENDIX
  • Definitions
    • CAGR
    • Significance score
    • The Natural Personal Care Market
    • Natural
    • Organic
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Number of spas and salons, Europe and US, 2001-2011
    • Table 2: Number of staying away from home personal care occasions (millions), Europe and US 2001-11
    • Table 3: Number of cosmetic surgery occasions, US and Europe, 2001-2011
    • Table 4: Spending on cosmetic surgery, (US$ m), US and Europe, 2001-2011
    • Table 5: Most popular cosmetic surgery procedures in the US, 2006
    • Table 6: Most popular minimally invasive procedures in the US, 2006
    • Table 7: Average costs of surgical versus minimally invasive cosmetic surgery procedures, ($), US, 2006
    • Table 8: On-the-go personal care occasions (millions), US and Europe, 2001-2011
    • Table 9: Consumer survey: percentage of consumers who would be willing to pay more (any percentage) for cosmetics and toiletries with active ingredients for their specific requirements by gender and lifestage
    • Table 10: Popular natural ingredients in professional haircare products
    • Table 11: The natural personal care market, Europe and US, 2001-11
  • List of Figures
    • Figure 1: Personal appearance is an increasing concern to US and European consumers
    • Figure 2: US and European consumers are looking to reduce stress levels
    • Figure 3: US and European consumers are concerned by the signs of aging
    • Figure 4: Body shape is a big concern for European and US consumers
    • Figure 5: Comparison of cosmetic surgery market in the US and Europe, 2001-2011
    • Figure 6: Comparison of most popular surgical procedures, US, 2001-2006
    • Figure 7: Comparison of most popular minimally invasive procedures, US, 2001-2006
    • Figure 8: The driving factors of professional personal care products in the home
    • Figure 9: The StriVectin range benefited from its original intended medical usage
    • Figure 10: Tooth discoloring is a big concern for US and European consumers
    • Figure 11: US and European consumers look to trade up to prestige products
    • Figure 12: Cucumba and XpresSpa: meeting consumers' on-the-go personal care needs with professional solutions
    • Figure 13: The Alter Ego haircare range, a premium range designed to meet the specific needs of Hispanic Americans
    • Figure 14: Effectiveness of product is the principal reason for purchasing premium products
    • Figure 15: Colgate toothpaste products are segmented by additional benefits
    • Figure 16: Redken' s campaign aiming at the premium end of the market
    • Figure 17: Rodial' s Glamotox daily moisturizer, marketed as a cosmetic surgery alternative
    • Figure 18: Innovative technologies become increasingly popular with US and European consumers
    • Figure 19: More US and European consumers are seeking out products with calming and therapeutic ingredients
    • Figure 20: Benefit trends across skincare products, US, 2006/7
    • Figure 21: European and US consumers are wary over certain ingredients
    • Figure 22: European and US consumers have increased their consumption frequency of naturally based products
    • Figure 23: Personal care products featuring natural ingredients
    • Figure 24: Oil of Olay has used black and white in its packaging for many years
    • Figure 25: Brands using silver and black to create a premium look to packaging
    • Figure 26: Natural personal care is best analyzed from the perspective of "broad", "narrow" and "organic" definitions