Abstract
Overview
Introduction
As motorway service stations are considered by fuel retailers as their most
valuable sites, companies need to know where the opportunities for expansion
on motorways are the greatest. This analysis identifies the markets in which
motorway service station development has been greatest, which companies have
been driving this and where growth is likely to take place in the future.
Scope
- Analysis of the growth of motorway service station sites across 27
European markets, the main players involved, and how this has changed since
2004.
- Insight into the main drivers of motorway site development, including the
main motorway construction projects and regulatory models within Europe.
- Data highlighting the benefits of motorway sites versus standard service
stations, including price differentials and variations in fuel throughput.
Report Highlights
Recent growth in motorway site builds has been greatest in Eastern Europe and
Poland stands out as having the most developments. Having built nine sites
between 2004 and 2007, PKN Orlen has been exclusively responsible for growth
in Poland.
Large motorway building projects currently underway in Eastern Europe, and
especially in Poland will be the key drivers of future motorway service
station growth. Once all of the planned motorways in Poland have been
completed, it is estimated that an extra 100 motorway service stations will
have been added to the national refuelling network.
One of the advantages of motorway service stations is their high average fuel
throughput. Other benefits of motorway service stations include the
opportunities to expand non-fuel sales and the ability to place a premium on
non-fuel products.
Reasons to Purchase
- Assess where the numbers of motorway service stations have increased at
the highest rates and where the opportunities for growth will be going forward.
- Identify the benefits of motorway service stations and examine how fuel
retailers have sought to best exploit these benefits.
- Understand how regulatory models impact motorway site development and
differ between markets.
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