The Penetration and Performance of Motorway Sites in European Fuel Retailing

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
  • SOURCES
• ANALYSIS
  • The motorway service station sector is growing at the fastest rate in eastern Europe
    • In Europe, Finland has the highest proportion of motorway service stations within its public refueling network
    • The increase in motorway service stations has been especially strong in Poland
    • PKN Orlen is responsible for the increase in motorway service stations in Poland
    • Across Europe PKN Orlen and Teboil have increased their motorway service stations at the fastest rate
    • In most European markets motorway service stations are an increasingly important part of Shell' s network
    • BP has focused on developing its service station network in Portugal
  • Motorway building programs and lax regulatory structures have a strong influence on the growth of the motorway service station sector
    • Motorway building programs and growing trade in eastern Europe have provided an array of opportunities for the construction of new sites
    • The number of service stations located on motorways in eastern Europe will continue to increase at a rapid pace
    • National regulatory systems have a strong influence on opportunities within the motorway service station sector
  • Fuel retailers are attracted to the numerous benefits offered by motorway service station sites
    • Fuel retailers are under less pressure to compete on price at their motorway service stations than at their standard sites
    • Fuel retailers sell substantially higher volumes of fuel through their motorway sites than at their regular sites
    • Motorway sites provide fuel retailers with a strong opportunity to expand their non-fuel sales
    • Motorway service stations are perceived as a good way for fuel retailers to cater for their entire customer base
• APPENDIX
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Poland is adding almost 2,000km to its motorway network
  • List of Figures
    • Figure 1: In Finland, 11% of the service stations are located on the motorway
    • Figure 2: The number of motorway service stations in Poland grew by 150% between 2004 and 2007
    • Figure 3: PKN has added 9 motorway sites to its network since 2004
    • Figure 4: Motorway sites held by Teboil and PKN have risen by 350% and 160%
    • Figure 5: 18% of Shell' s service station network in France is located on the motorway
    • Figure 6: Motorway service stations account for an increased proportion of BP' s network in European markets
    • Figure 7: Fuel purchased at motorway service stations can be up to 6% higher than at standard service stations
    • Figure 8: A motorway service station can have an average throughput three times higher than a standard site
    • Figure 9: In many European countries, the number of commercial fuel card per company vehicle in increasing