Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Hair Care in Asia Pacific. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2005
and full forecasts to 2010 for 13 countries covered within the Asia Pacific
region.
Scope
Contains information on 5 categories: Conditioner, Hair colorants, Shampoo,
Styling agents, Perms & relaxers. Provides market value, volume, expenditure
and consumption data by market, segment and sub segment. Includes company and
brand share data by category, as well as distribution channel data. Contains
market value segmentation by demographic and socioeconomic group.
Highlights
The market for Hair Care in Asia Pacific for the 13 countries covered
increased between 2000-2005, growing at an average annual rate of 2.9%. The
leading company in the market in 2005 was Procter & Gamble The second-largest
player was Unilever with Kao Corporation in third place. The report provides
market coverage for Asia Pacific consisting of the following countries:
Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand,
Philippines, Singapore, South Korea, Taiwan, and Thailand.
Reasons to Purchase
Discover the major quantitative trends affecting the Hair Care markets.
Understand consumers' consumption and expenditure patterns for the 13
countries covered. Understand the future direction of the market with reliable
historical data and full five year forecasting.
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