Abstract
Introduction
The uptake of CRM will grow rapidly in the global higher education market with
particularly strong growth in the US & Australian driven by the increased
depth and breadth of implementation at the institutional level.
Scope
Identifies potential growth areas for CRM in the education market Quantifies
spending on CRM by IT segment Segments CRM spending by geography
Highlights
The uptake of CRM will grow rapidly over the next five years as institutions
seek to address the need to compete more effectively to recruit and retain
students. While many US institutions have already "waded into the water" with
CRM, over the near-term many institutions will seek to expand these existing
installations to support the entire student lifecycle. Although Australian
institutions will spend considerably less on CRM than their peers in the US,
the growth rate over the next five years will be relatively comparable.
Reasons to Purchase
Understand the potential opportunity size for CRM in the US and Australian
higher education markets Identify the markets in which education institutions
will invest the most heavily in CRM Recognize the differences in CRM spending
across IT segments
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