Abstract
Overview
Introduction
To capitalize on opportunities and to thwart competition, insurers must become
customer centric. This need to refocus on the customer is driving demand for
Customer Relationship Management (CRM) among Property & Casualty (P&C) and
Life & Pension (L&P) insurers worldwide.
Scope
- Segments CRM license and subscription spending by insurers by region and
country
- Quantifies spending on CRM by insurer type
Report Highlights
According to Datamonitor projections, global CRM license sales will grow 9%
annually through 2012, reaching $440 million.
The United States accounts for over 90% of CRM spend by insurers in North
America. Canada, however, is projected to have a bit healthier growth rate.
Reasons to Purchase
- Understand the current and future direction of CRM spending in the
insurance sector
- Compare opportunities across countries and insurer types
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