Abstract
Overview
Introduction
This report combines the two briefs from the CRM theme for Q4 2007. Areas
covered include market conditions and developments across the L&P and P&C
sector, as well as strategies for meeting the market conditions.
Scope
- Covers the global market with specific emphasis on North America and
Western Europe
- Forecasts CRM software license and subscription spend by region through
2012, with spend broken down by country and insurer type
Highlights
Insurers must gain a full view of the customer in order to identify and grow
the most profitable customers, and marginalize the customers that have little
or no profit potential.
To capitalize on opportunities and to thwart competition, insurers must become
customer centric. The insurers that master the customer relationship will
witness a boom to the bottom line.
According to Datamonitor projections, global CRM license sales will grow 9%
annually through 2012, reaching $440 million.
Reasons to Purchase
- Understand how to compete better in today' s evolving insurance market
- Understand the current and future direction of CRM spending in the
insurance sector
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