Abstract
Overview
Introduction
To capitalize on strong market conditions, and to alleviate the pains of
cyclical troughs, insurers must use CRM to gain a greater share of the
customer' s wallet and improve margins.
Scope
- Explores why insurers must remove departmental silos in order to enable
Customer Data Integration (CDI).
- Compares the direct sales model with the agent model, and details how to
improve the agent-insurer relationship.
- Details why the sales department must "close the loop" between not just
the marketing department but also the claims department.
Report Highlights
Armed with a view of the customer that ranges from personal and product
information to intangible information, insurers are able to segment each
customer in an effort to tailor promotions and allocate resources.
In terms of managing independents, insurers must design an easy to use and
reliable portal that can quickly provide accurate pricing information and
allow for expedited services such as underwriting and policy administration.
To close the loop, the marketing department must follow leads through the
sales process in an effort to improve future marketing campaigns, as well as
to create marketing campaigns for prospects that have already contacted the
company.
Reasons to Purchase
- Understand how to compete in today' s evolving insurance market
- Gain insight on how to manage indirect sales channels
- Explore how various departments can improve sales through increased
collaboration
View Cart
