Abstract
Introduction
Image and beauty are important themes in modern society. Many women feel that
they do not conform to society' s beauty blueprint. Around 20-30% of women have
considered plastic surgery with take up rates low at roughly 3%. Almost three
quarters (73%) of women responding to a Datamonitor survey cited body shape as
a ' major concern' . Meanwhile, men are also taking more time over their
appearance.
Scope of this report
- Comprehensive European, Asian and US personal care market data by country
and category.
- Quantitative data from Datamonitor' s proprietary consumer surveys
highlighting the attitudes and behaviors of real-world consumers.
- Insights into how global consumers' changing attitudes and behaviors will
affect the use of beauty products.
- Detailed action points offering practical strategies and examples of
recently-launched innovative products.
Research and analysis highlights
Although populations are aging, older women believe that misconceptions about
them still exist in society which is reflected in the media. These
misconceptions result in women aged 50-64 being significantly less likely to
agree with the statement "I like being the age I am".
There is an emerging trend of teaching good skincare habits to teenagers and
young adults, building brand loyalty in the process. Changing attitudes have
opened up the market for men' s beauty and anti-aging products. Products
developed for specific anti-aging functions will also benefit from consumers'
desires for targeted products.
Although physical appearance has become more important, around 60% of all
Americans still feel that inner beauty is more important than physical
appearance. A study by a leading brand asked women to rate the importance of
different attributes in making a woman beautiful found physical appearance
ranked as a factor of low importance.
Key reasons to read this report
- Understand the shifting assumptions of global consumers and producers with
regard to beauty products and their marketing claims.
- Discover the implications of an aging society and how this market feels
currently about beauty and beauty products.
- Explore in-depth analysis of new products launched globally and action
points that highlight existing best practice and new innovations.
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