Abstract
Introduction
To capitalize on opportunities and to thwart competition, insurers must become
customer centric. This need to refocus on the customer is driving demand for
Customer Relationship Management (CRM) among Property & Casualty (P&C) and
Life & Pension (L&P) insurers worldwide.
Scope
Segments CRM license and subscription spending by insurers by region and
country Quantifies spending on CRM by insurer type
Highlights
According to Datamonitor projections, global CRM license sales will grow 9%
annually through 2012, reaching $440 million. Within the Western Europe,
Germany is the largest market, followed by the UK, France and Italy The
fastest growing market in W. Europe is projected to be Norway
Reasons to Purchase
Understand the current and future direction of CRM spending in the insurance
sector Compare opportunities across countries and insurer types.
View Cart
