Abstract
Introduction
This databook from the Technology Trends service helps vendors to understand
technology investment priorities in media. The data has been drawn from
interviews with 51 IT managers conducted in H2 2007.
Scope
Datamonitor has interviewed 500 IT decision makers about their investment in 8
core enterprise technologies. Interviews have been conducted with IT decision
makers to gain an understanding of their attitudes to, and adoption of,
various technologies. The interviews have been spread evenly across 8
geographical markets and span 10 vertical markets and 5 enterprise size
bands.
Highlights
Over the course of 2007, Datamonitor is publishing over 100 databooks with
Technology Trends data cut by technology, vertical market, geography and size
band.
Reasons to Purchase
Gain insight into key technology investment patterns and trends in target
markets. Understand evolving customer IT budgets, attitudes to technology
adoption, technology decision-making processes, and perception of technology
vendors. Enable your sales, marketing and product teams to address your IT
audience.
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