Abstract
Introduction
In today' s highly competitive market where consumers are less loyal than ever,
insurers must retain and grow their most profitable customers, all while
minimizing the resources spent on low- or no-profit policyholders. In pursuit
of this goal, insurers will find CRM to be invaluable tool in valuing and
managing each customer interaction.
Scope of this report
- A detailed examination of the market drivers and inhibitors for CRM in
insurance
- Key strategies for maximizing the return on investment (ROI) of CRM
projects
- Market sizes and forecasts for CRM license sales, broken down by region
and insurer-type
Research and analysis highlights
Insurers must gain a full view of the customer in order to identify and grow
the most profitable customers, and marginalize the customers that have little
or no profit potential.
To capitalize on opportunities and to thwart competition, insurers must become
customer centric. The insurers that master the customer relationship will
witness a boom to the bottom line.
According to Datamonitor projections, global CRM license sales will grow 9%
annually through 2012, reaching $440 million.
Key reasons to read this report
- Understand how to compete better in today' s evolving insurance market
- Understand the current and future direction of CRM spending in the
insurance sector
View Cart
