Abstract
Introduction
Payment Cards in Germany is an invaluable guide to one of Europe' s largest
card markets. The report provides statistics on market size, competitor market
shares and acceptance. It also provides an overview of regulation, competitor
activities, product innovation and market forecasts. It concludes with an
analysis of the German market
Scope of this report
- The focus of the report is on consumer payment cards, as opposed to
commercial card products.
- Data and analysis provided on debit cards, credit cards and deferred debit
and charge cards.
- The report parameters extend to card issuance only. Merchant acquiring and
card processing are not covered.
- Historic market data is presented for 2002-06, with forecasts presented to
2011. Competitor shares for card issuers are presented for 2006.
Research and analysis highlights
In comparison to other European markets, payment cards are not a particularly
popular payment option in Germany. Most consumers favor paying for goods by
credit transfer or by cash.
Pay later cards are traditionally sold as part of a current account package.
However, things are slowly changing; standalone players such as Barclaycard
have entered the market, while the development of loyalty and co-branding in
the market has seen greater issuance of card products to non-customers of the
issuing partner.
The payment card market in Germany is expected to exhibit limited to growth to
2011. The number of cards is expected to grow at an average annual rate of
0.7%, to reach 119.5 million. The value of transactions is expected to grow at
an average compound growth rate of 4.7% to reach EUR597,643 million by the
same time.
Key reasons to read this report
- Learn how the German consumer payment card market has developed over the
last five years.
- Understand recent developments in the market in terms of consolidation,
new entrants and product innovations.
- Use of Datamonitor' s five year forecasts for the market to plan your
future strategy.
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