Abstract
Overview
Introduction
The transforming communications and entertainment sector is creating a
challenging new environment for traditional broadcasters. In order to remain
competitive, digital TV players will need to utilize effective technological
solutions to aide in multi-platform distribution and value-add services.
Scope
- Outlines shifting TV consumption habits and how they are driving online
broadcast distribution.
- Highlights revenue diversification business models and how it is crucial
for the broadcast sector to secure positive growth.
- Addresses how multi-platform distribution and digital ad insertion will be
key strategies for 2008.
Highlights
Consumers are becoming accustomed to accessing video content through new
mediums. On-demand entertainment is one of the most revolutionary trends for
both online content and digital television consumption, creating new
challenges to the sector.
Advertising is a steadfast revenue generator for broadcasters, particularly in
the US. Ever since the early days of broadcast, sponsorship of content has
helped generate revenue. However, as consumption habits transform and
consumers utilize multi-platform channels traditional revenue generation are
loosing their effectiveness to bring returns.
Addressable advertising allows broadcasters to push relevant advertising to
specific user-demographics, effectively heightening their potential
effectiveness. This could essentially allow broadcasters to boost their
advertising premium rates due to an increase in ROI.
Reasons to Purchase
- Outline major trends set to transform the broadcast market over the next
12 months.
- Understand market trends in broadcast revenue generation and moves towards
diversification.
- Addresses new technological solutions for addressable advertising.
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