2008 Trends to Watch: Media and Broadcasting

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
• ANALYSIS
  • Shifting TV consumption habits drive online broadcast distribution
    • Broadband adoption necessitates effective online business models
    • Consumers are continuing to spend less time on traditional entertainment channels
    • Online non-traditional distribution points will proliferate in 2008
    • Time-shifted viewing habits continue to revolutionize the sector and threaten traditional business models
  • Revenue diversification is crucial for the broadcast sector to secure growth
    • Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe
      • Broadcast revenue is expected to grow if market players can diversify revenue sources
    • Traditional advertising is challenged as the largest revenue generator for the broadcast sector
      • Diversified revenue streams are essential secure positive growth
  • Multi-platform distribution and digital ad insertion will be key strategies for 2008
    • Multi-platform distribution creates opportunities for broadcasters and technology providers
    • Digital program insertion is expected to become lucrative option with the switch to H.264
• ACTIONS
  • Impact on players in the broadcast sector
  • Recommendations for those selling into the broadcast sector
• APPENDIX
  • Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: Global absolute broadband Internet subscriber growth, 2005-2010
  • List of Figures
    • Figure 1: Time spent per day using different communications services, 2002 - 2006
    • Figure 2: Global television revenue, 2002- 2010
    • Figure 3: Regional revenue sources for the broadcast sector, 2007
    • Figure 4: Basic digital program interface content value chain