The Next Step In The Ethical Consumerism Revolution

Abstract

Introduction

Ethical consumerism will increasingly come to the fore as people shop for products they feel akin to politically, ethically and aesthetically. Consumers will choose brands that are actively making a difference in a transparent and trustworthy manner. This is reflected by the double-digit growth forecasted for fair-trade purchases in the next 5 years in nearly all countries covered in this report.

Scope of this report

• Comprehensive analysis of consumer values, attitudes and behaviors with regard to ethically aligned consumption
• Sizing of key markets influenced by ethical considerations notably organic and fair-trade spending by country and category
• Detailed recommendations offering practical strategies based on the trends and insights uncovered in the report
• Covers countries across Europe, North America and the Asia-Pacific; France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Japan and Australia

Research and analysis highlights

Ethical concerns span the globe covering many consumers in a number of countries. Differences do however occur on the importance of individual issues on a country-by-country basis. For manufacturers and marketers to effectively capitalize on the trend, they need to understand these variations

The organic food segment dominates overall organics' spending with sales in excess of US$20 billion in Europe and US$17 billion in the US alone. Food products are also increasingly being tagged as ' organic' . In 2007 15.1% of new food product launches tracked by Productscan were tagged as organic, compared to 7.3% in 2002

As the ethical movement has grown, a number of companies have tried to position themselves as ' green' , some with more success than others. Going forward it is imperative that businesses create a clear plan of how to re-adjust to meet consumer demand or risk being left behind.

Key reasons to read this report

• Understand the attitudes driving and inhibiting the ethical consumerism revolution
• Obtain exclusive data on the consumption; food, drink and personal care market values of fair-trade and organic consumption
• Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications