Abstract
Overview
Introduction
Many drinks products are experiencing high growth rates but it is important
that forecourt retailers understand which they should include in their limited
shop space. Based on Datamonitor' s consumer products database and customer
research, this brief identifies the fastest growing drinks markets and allows
forecourt retailers to repond to the latest consumer demands.
Scope
- Sales growth of five key beverage categories through the forecourt
channel, with forecasts to 2011 and comparisons with other distribution
channels.
- Analysis of the consumer trends which are driving growth in demand for
selected categories and a review of their relevance for forecourt retailers.
- A detailed overview of some newly-launched product examples which are fast
growing categories and in line with current consumer trends.
Report Highlights
Over the last decade functional drinks have become increasingly important to
forecourt retailers, with growth having been particularly strong in Spain and
Portugal. Demand for an energy boost is high amongst the motorist segment
meaning functional drinks are particularly suited to the service station
channel.
Smoothies have been growing at a rapid rate through European forecourt shops
particularly in the UK. Between 2000 and 2006 sales through UK forecourt shops
grew at an annual rate of 50%, boosted by demand from consumers for a healthy
beverage whilst on-the-go.
Bottled water has become a core part of forecourt retailers' beverage range
and can account for 50% of refrigerated storage space. However, as there is
little differentiation between water products retailers are diversifying their
range. In the UK, Total and Morrison stock ' One Water' for which all profits
go to charity.
Reasons to Purchase
- Measure which drinks categories are growing in popularity through the
forecourt shop channel and generate ideas for new product introductions.
- Uncover the key drivers behind the growth rates of different product
categories and gauge how forecourt retailers can best exploit these.
- Identify the markets in which key drinks categories are growing at the
quickest rates and forecast how this is expected to change in the future.
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