New Food Category Introductions in European Forecourt Retailing

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
  • SOURCES
• ANALYSIS
  • Cereal bars in forecourt shops provide busy motorists with a healthy snack on-the-go
    • Service station sales of cereal bars have been growing quicker than sales through convenience stores
    • In the majority of European markets, service station sales of cereal bars are expected to grow at a faster rate than the market average
    • Within the cereal bars category, sports and energy bars, and breakfast replacement bars are forecast to grow at the fastest rates
    • Forecourt retailers should exploit the growing consumer demand for sports and energy bars
  • Ready meals provide forecourt retailers with a good way of providing customers with fresh meal solutions
    • Growth of chilled ready meals sales have been particularly strong in Ukraine and Russia
    • In Russia and Ukraine, growth in service station sales is expected to significantly exceed the market average
    • Fish-based ready meals are expected to experience the fastest growth
    • Providing ready meals in forecourts responds to consumer demand for ' top-up' shopping
    • Forecourt retailers should offer the fastest growing ready meal types
  • Offering spreadable fats in forecourts enables motorists to undertake part of their shopping whilst on-the-go
    • Growth in sales of spreadable fats through service stations has outstripped that of convenience store sales
    • Service station sales of spreadable fats are predicted to continue to grow at the fastest rates in Lithuania and Estonia
    • Within spreadable fats, functional dairy spreads are predicted to grow at the strongest rates
    • Forecourt retailers should take advantage of the wide range of spreadable fats available
  • Forecourt retailers are well placed to benefit from the growth in functional gum sales
    • The growth of gum sales through service stations has been particularly strong in Estonia and Lithuania
    • Gum sales through service stations are predicted to continue to be strongest in the Baltic States
    • The highest growth going forward is forecast to come from the functional chewing gum
    • Chewing gum products contain an increasing number of functional ingredients in Western European markets
• APPENDIX
  • Definitions
  • Methodology
  • Product selection
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Figures
    • Figure 1: In 24 of the 29 European markets covered, service station sales of cereal bars have been growing at a quicker rate than convenience store sales
    • Figure 2: In 22 of the 27 European markets covered, sales of cereal bars through service stations are predicted to grow at a faster pace than the market average
    • Figure 3: Across Europe, sales of sports and energy bars, and breakfast replacement bars, are predicted to grow at an annual rate in excess of 12%
    • Figure 4: The Virginias 0% Dietoos bar
    • Figure 5: Novartis' Isostar bar
    • Figure 6: The Body Check bar from Friggs
    • Figure 7: In 21 of the 29 European markets covered, sales of chilled ready meals have grown at a greater pace through service stations than convenience stores
    • Figure 8: In Russia and Ukraine, service stations sales of chilled ready meals are expected to grow at a much faster rate than total market sales
    • Figure 9: Across Europe, fish-based ready meals are expected to grow at an average annual rate of 11% between 2006 and 2011
    • Figure 10: Fish-based ready meal from Homyakovskiy Hladokombinat
    • Figure 11: Nautilus Food' s range of seafood ready meals
    • Figure 12: Plus Vertriebs' Mr Yuan Sushi
    • Figure 13: Forecourt sales of spreadable fats have been particularly strong in Lithuania and Estonia
    • Figure 14: Forecourt sales of spreadable fats are predicted to continue to grow at an average annual rate in excess of 15%
    • Figure 15: At the European level, functional dairy spreads are forecast to grow at an annual rate of 37%
    • Figure 16: Unilever Eesti' s Delma Extra Margarine
    • Figure 17: Unilever' s Bercel Margarine Omega 3 Plus
    • Figure 18: Breeo Foods' Dairygold Low Fat Spread
    • Figure 19: In 26 of the 29 European markets covered, sales of gum have grown at a more rapid pace through service stations than convenience stores
    • Figure 20: In Lithuania, service stations sales of gum are expected to grow at 8 percentage points higher than the market average
    • Figure 21: At the European level, functional chewing gum is expected to grow at an average annual rate of 11% between 2006 and 2011
    • Figure 22: Wrigley' s chewing gum and model truck
    • Figure 23: Serra Industria Dolciaria' s ' Extra Large Bubble'
    • Figure 24: Cadbury' s V-6 dental gum
    • Figure 25: At the European level, functional spreads grew at the quickest rate of all food sub-categories between 2000 and 2006