Abstract
Overview
Introduction
This databook is a detailed information resource covering all the key data
points on Household products in Eastern Europe. It includes comprehensive
value volume segmentation and market share data. The databook supplies actual
data to 2006 and full forecasts to 2011 for 11 countries covered within the
Eastern Europe region.
Scope
- Contains 9 categories:Air fresheners,Bleach,Dishwashing,Furniture
polish,General purpose cleaners,Insecticides,Scouring,Textile washing,Toilet
care
- Provides market value, volume data by market, segment and sub segment
Report Highlights
The Eastern Europe Household products market covering 11 countries, increased
between 2001-2006, growing at an average annual rate of 3.2%.
The leading company in the market in 2006 was Reckitt Benckiser PLC. The
second-largest player was Procter & Gamble with Henkel KGaA.is third place.
Reasons to Purchase
- Discover the major quantitative trends affecting the Household products
markets
- Understand consumers' consumption and expenditure patterns for the 11
countries covered
- Understand the future direction of the market with reliable historical
data and full five year forecasting
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