Abstract
Overview
Introduction
This databook is a detailed information resource covering all the key data
points on Household products market at regional level. It includes
comprehensive value volume segmentation and market share data. The databook
supplies actual data to 2006 and full forecasts to 2011 for the following five
regions: Asia Pacific, Latin America, North America, Eastern Europe and
Western Europe.
Scope
- Contains 9 categories:Air fresheners,Bleach,Dishwashing,Furniture
polish,General purpose cleaners,Insecticides,Scouring,Textile washing,Toilet
care
- Provides market value, volume data by market, segment and sub segment.
Report Highlights
The Regional Household products market covering 53 countries, increased
between 2001-2006, growing at an average annual rate of 2.8%.
The leading company in the market in 2006 was Procter & Gamble. The
second-largest player was Unilever with Reckitt Benckiser PLC is third place.
Reasons to Purchase
- Discover the major quantitative trends affecting the Household products
markets.
- Understand consumers' consumption and expenditure patterns for the 53
countries covered.
- Understand the future direction of the market with reliable historical
data and full five year forecasting.
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