Abstract
Overview
Introduction
This databook is a detailed information resource covering all the key data
points on Household products in Asia Pacific. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 15 countries covered within the Asia
Pacific region.
Scope
- Contains 9 categories:Air fresheners,Bleach,Dishwashing,Furniture
polish,General purpose cleaners,Insecticides,Scouring,Textile washing,Toilet
care
Provides market value, volume data by market, segment and sub segment
Highlights
The Asia Pacific Household products market covering 15 countries, increased
between 2001-2006, growing at an average annual rate of 3.9%.
The leading company in the market in 2006 was Unilever. The second-largest
player was Kao Corporation with Lion Corporation is third place.
Reasons to Purchase
- Discover the major quantitative trends affecting the Household products
markets
- Understand consumers' consumption and expenditure patterns for the 15
countries covered
- Understand the future direction of the market with reliable historical
data and full five year forecasting
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