Abstract
Overview
Introduction
Consumers have moved beyond choosing food and drinks simply to maintain
everyday health. They are now seeking to optimize performance and reduce the
risk, or delay the onset of diseases with functional food and drinks. This
report concludes that the market drivers for functional product growth will
have more influence than the inhibitors, making it a highly important area for
investment.
Scope
- Extensive sizing of functional food and drink markets by region, country,
category and targeted health benefit.
- In-depth qualitative and quantitative analysis of consumer drivers and
inhibitors shaping market developments.
- Showcases best practice product and market innovation highlighting the
most effective way to respond to changing consumer attitudes.
- More detailed geographic, product and consumer insight coverage.
Report Highlights
Functional food and beverages are commonly associated with senior citizens
trying to maintain vitality and reduce the risk of disease. However, lifestyle
changes are resulting in younger consumers purchasing functional foods with
greater regularity, in order to combat the myriad of health problems faced on
a daily basis, such as fatigue.
Overcoming consumer skepticism about a wide range of issues related to
functional products and their purported benefits will be important in gaining
long-term mass acceptance. Industry players should also be wary of pushing a
food or beverage product' s functionality too far.
Sales of functional products are rising across all food and drink categories
in the US and Europe alike, and growth rates continue to outperform growth in
the food and drink categories overall. On a regional basis, the Asia-Pacific
functional food and drink market will continue to outperform the US market
over the next five years.
Reasons to Purchase
- Gain a detailed understanding of the current attitudinal and behavioral
drivers and inhibitors across three key geographies.
- Recognize the key growth areas in the functional food and beverage markets
and how to capitalize most effectively.
- Use the latest evidence to align product portfolios and marketing
strategies with consumer attitudes and behaviors.
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