Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Confectionery in Eastern Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 11 countries covered within the Eastern
Europe region.
Scope
Contains 4 categories: Cereal bars, Chocolate, Sugar confectionery and Gum
Provides market value, volume data by market, segment and sub segment.
Highlights
The Eastern Europe Confectionery market covering 11 countries, increased
between 2001-2006, growing at an average annual rate of 6.6% The leading
company in the market in 2006 was Nestle S.A. The second-largest player was
Cadbury Schweppes plc with Altria Group, Inc. is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Confectionery markets.
Understand consumers' consumption and expenditure patterns for the 11
countries covered. Understand the future direction of the market with reliable
historical data and full five year forecasting.
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