Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Confectionery in North America. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 02 countries covered within the North
America region.
Scope
Contains 4 categories: Cereal bars, Chocolate, Sugar confectionery and Gum
Provides market value, volume data by market, segment and sub segment.
Highlights
The North America Confectionery market covering 02 countries, increased
between 2001-2006, growing at an average annual rate of 2.4% The leading
company in the market in 2006 was Hershey Foods Corporation. The
second-largest player was Mars, Inc. with Wm. Wrigley Jr. Company is third
place.
Reasons to Purchase
Discover the major quantitative trends affecting the Confectionery markets.
Understand consumers' consumption and expenditure patterns for the 02
countries covered. Understand the future direction of the market with reliable
historical data and full five year forecasting.
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