Abstract
Datamonitor' s Savory Snacks: Global Industry Guide is an essential resource
for top-level data and analysis covering the savory snacks industry. It
includes detailed data on market size and segmentation, textual analysis of
the key trends and competitive landscape, and profiles of the leading
companies. This incisive report provides expert analysis on a global, regional
and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global savory snacks market grew by 4.7% in 2007 to reach a value of $51.3
billion.
In 2012, the market is forecast to have a value of $61.5 billion, an increase
of 20% since 2007.
The market grew by 3.5% in 2007 to reach a volume of 9.9 billion kg.
In 2012, the market is forecast to have a volume of 11.4 billion kg, an
increase of 14.8% since 2007.
Sales of potato chips form the most lucrative segment of the market,
accounting for 34.7% of global revenues.
The Americas market for savory snacks is the most lucrative, accounting for
45.3% of global revenues.
PepsiCo, Inc. is the leading company, with a 35.1% market share by value.
Supermarkets and hypermarkets form the dominant distribution channel. 52% of
the market' s value is distributed via this channel
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The savory snacks market consists of nuts & seeds, popcorn, potato chips,
processed snacks and other savory snacks. The market is valued according to
retail selling price (RSP) and includes any applicable taxes. Any currency
conversions used in the creation of this report have been calculated using
constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the
UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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