Abstract
Datamonitor' s Media: Global Industry Guide is an essential resource for
top-level data and analysis covering the media industry. It includes detailed
data on market size and segmentation, textual analysis of the key trends and
competitive landscape, and profiles of the leading companies. This incisive
report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global media industry grew by 3.7% in 2007 to reach a value of $927.6
billion.
In 2012, the global media industry is forecast to have a value of $1,127.1
billion, an increase of 21.5% since 2007.
Publishing generates 47.9% of the global media industry' s revenue.
The Americas region generates 49.5% of the global media industry' s value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The media industry consists of the advertising, broadcasting & cable TV,
publishing and movies & entertainment markets. The advertising market consists
of agencies providing advertising including display advertising services. The
market value reflects income of the agencies from such services. The
broadcasting & cable TV market consists of all terrestrial, cable and
satellite broadcasters of digital and analog television programming. The
market is valued as the revenues generated by broadcasters through
advertising, licensing (or public donations) and subscriptions.
The publishing market consists of books, newspaper and magazines, and
advertising revenues generated in these segments. The movies & entertainment
market includes both producers and distributors of public entertainment
formats, such as movies, music and sports. The sports and movie box office
sectors have been valued as the revenues received by box offices from total
annual admissions. The music and video sectors have been valued using the
retail selling price (RSP) of items, such as DVD, VHS and CD.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico
and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany,
Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea
and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe
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