Abstract
Datamonitor' s Functional Drinks: Global Industry Guide is an essential
resource for top-level data and analysis covering the functional drinks
industry. It includes detailed data on market size and segmentation, textual
analysis of the key trends and competitive landscape, and profiles of the
leading companies. This incisive report provides expert analysis on a global,
regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry' s prospects, competitive
landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and
scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual
chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global functional drinks market grew by 5% in 2007 to reach a value of
$21.2 billion.
In 2012, the market is forecast to have a value of $26.9 billion, an increase
of 27% since 2007.
The market grew by 6.2% in 2007 to reach a volume of 9.2 billion liters.
In 2012, the market is forecast to have a volume of 12.2 billion liters, an
increase of 32.1% since 2007.
Energy drinks generate 37.2% of the market' s revenue.
The Asia-Pacific generates 49.3% of the market' s revenue.
PepsiCo generates 21.7% of the market' s volume.
Supermarkets and hypermarkets form the most important distribution channel,
with 42.5% of the market' s volume distributed via this channel.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The functional drinks market consists of energy drinks, sport drinks and
nutraceutical drinks. The market is valued according to retail selling price
(RSP) and includes any applicable taxes. Any currency conversions used in the
creation of this report have been calculated using constant 2006 annual
average exchange rates.
The global figure comprises the Americas, Asia-Pacific and Europe.
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