Breakfast Cereals: Global Industry Guide

Table of Contents

CHAPTER 1 Introduction

• 1.1 What is this report about?
• 1.2 Who is the target reader?
• 1.3 How to use this report
• 1.4 Definitions

CHAPTER 2 Global breakfast cereals

• 2.1 Market Overview
• 2.2 Market Value
• 2.3 Market Volume
• 2.4 Market Segmentation I
• 2.5 Market Segmentation II
• 2.6 Market Share
• 2.7 Five Forces Analysis
• 2.8 Distribution
• 2.9 Market Forecasts

CHAPTER 3 Breakfast cereals in Asia-Pacific

• 3.1 Market Overview
• 3.2 Market Value
• 3.3 Market Volume
• 3.4 Market Segmentation I
• 3.5 Market Segmentation II
• 3.6 Market Share
• 3.7 Five Forces Analysis
• 3.8 Distribution
• 3.9 Market Forecasts

CHAPTER 4 Breakfast cereals in Europe

• 4.1 Market Overview
• 4.2 Market Value
• 4.3 Market Volume
• 4.4 Market Segmentation I
• 4.5 Market Segmentation II
• 4.6 Market Share
• 4.7 Five Forces Analysis
• 4.8 Distribution
• 4.9 Market Forecasts
• 4.10 Macroeconomic Indicators

CHAPTER 5 Breakfast cereals in France

• 5.1 Market Overview
• 5.2 Market Value
• 5.3 Market Volume
• 5.4 Market Segmentation I
• 5.5 Market Segmentation II
• 5.6 Market Share
• 5.7 Five Forces Analysis
• 5.8 Distribution
• 5.9 Market Forecasts
• 5.10 Macroeconomic Indicators

CHAPTER 6 Breakfast cereals in Germany

• 6.1 Market Overview
• 6.2 Market Value
• 6.3 Market Volume
• 6.4 Market Segmentation I
• 6.5 Market Segmentation II
• 6.6 Market Share
• 6.7 Five Forces Analysis
• 6.8 Distribution
• 6.9 Market Forecasts
• 6.10 Macroeconomic Indicators

CHAPTER 7 Breakfast cereals in Japan

• 7.1 Market Overview
• 7.2 Market Value
• 7.3 Market Volume
• 7.4 Market Segmentation I
• 7.5 Market Segmentation II
• 7.6 Market Share
• 7.7 Five Forces Analysis
• 7.8 Distribution
• 7.9 Market Forecasts
• 7.10 Macroeconomic Indicators

CHAPTER 8 Breakfast cereals in the United Kingdom

• 8.1 Market Overview
• 8.2 Market Value
• 8.3 Market Volume
• 8.4 Market Segmentation I
• 8.5 Market Segmentation II
• 8.6 Market Share
• 8.7 Five Forces Analysis
• 8.8 Distribution
• 8.9 Market Forecasts
• 8.10 Macroeconomic Indicators

CHAPTER 9 Breakfast cereals in the United States

• 9.1 Market Overview
• 9.2 Market Value
• 9.3 Market Volume
• 9.4 Market Segmentation I
• 9.5 Market Segmentation II
• 9.6 Market Share
• 9.7 FIVE FORCES ANALYSIS
• 9.8 Distribution
• 9.9 Market Forecasts
• 9.10 Macroeconomic Indicators

CHAPTER 10 COMPANY PROFILES

• 10.1 Leading Companies

CHAPTER 11 Appendix

• 11.1 Data Research Methodology

List of Tables

• Table 1: Global Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 2: Global Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 3: Global Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 4: Global Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 5: Global Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 6: Global Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 7: Global Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 8: Global Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 9: Asia-Pacific Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 10: Asia-Pacific Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 11: Asia-Pacific Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 12: Asia-Pacific Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 13: Asia-Pacific Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 14: Asia-Pacific Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 15: Asia-Pacific Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 16: Asia-Pacific Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 17: Europe Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 18: Europe Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 19: Europe Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 20: Europe Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 21: Europe Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 22: Europe Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 23: Europe Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 24: Europe Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 25: Europe Exchange Rate, 2003
• Table 26: France Breakfast Cereals Market Value: $ million, 2003-2007
• Table 27: France Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 28: France Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 29: France Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 30: France Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 31: France Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 32: France Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 33: France Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 34: France Size of Population (million) , 2003-2007
• Table 35: France GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 36: France Inflation, 2003-2007
• Table 37: France Exchange Rate, 2003
• Table 38: Germany Breakfast Cereals Market Value: $ million, 2003-2007
• Table 39: Germany Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 40: Germany Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 41: Germany Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 42: Germany Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 43: Germany Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 44: Germany Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 45: Germany Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 46: Germany Size of Population (million) , 2003-2007
• Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 48: Germany Inflation, 2003-2007
• Table 49: Germany Exchange Rate, 2003
• Table 50: Japan Breakfast Cereals Market Value: $ million, 2003-2007
• Table 51: Japan Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 52: Japan Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 53: Japan Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 54: Japan Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 55: Japan Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 56: Japan Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 57: Japan Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 58: Japan Size of Population (million) , 2003-2007
• Table 59: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 60: Japan Exchange Rate, 2003
• Table 61: United Kingdom Breakfast Cereals Market Value: $ million, 2003-2007
• Table 62: United Kingdom Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 63: United Kingdom Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 64: United Kingdom Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 65: United Kingdom Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 66: United Kingdom Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 67: United Kingdom Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 68: United Kingdom Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 69: United Kingdom Size of Population (million) , 2003-2007
• Table 70: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 71: United Kingdom Inflation, 2003-2007
• Table 72: United Kingdom Exchange Rate, 2003
• Table 73: United States Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 74: United States Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 75: United States Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 76: United States Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 77: United States Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 78: United States Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 79: United States Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 80: United States Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 81: United States Size of Population (million) , 2003-2007
• Table 82: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 83: United States Inflation, 2003-2007
• Table 84: Key Facts: Kellogg Company
• Table 85: Key Financials: Kellogg Company
• Table 86: Key Facts: General Mills, Inc.
• Table 87: Key Financials: General Mills, Inc.
• Table 88: Key Facts: Altria Group, Inc.
• Table 89: Key Financials: Altria Group, Inc.

List of Figures

• Figure 1: Global Breakfast Cereals Market Value: $ billion, 2003-2007
• Figure 2: Global Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 3: Global Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 4: Global Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 5: Global Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 6: Forces Driving Competition in the Global Breakfast Cereals Market, 2007
• Figure 7: Drivers of Buyer Power in the Global Breakfast Cereals Market, 2007
• Figure 8: Drivers of Supplier Power in the Global Breakfast Cereals Market, 2007
• Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Breakfast Cereals Market, 2007
• Figure 10: Factors Influencing the Threat of Substitutes in the Global Breakfast Cereals Market, 2007
• Figure 11: Drivers of Degree of Rivalry in the Global Breakfast Cereals Market, 2007
• Figure 12: Global Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 13: Global Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Figure 14: Global Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 15: Asia-Pacific Breakfast Cereals Market Value: $ billion, 2003-2007
• Figure 16: Asia-Pacific Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 17: Asia-Pacific Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 18: Asia-Pacific Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 19: Asia-Pacific Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 20: Forces Driving Competition in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 21: Drivers of Buyer Power in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 22: Drivers of Supplier Power in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 23: Factors Influencing the Likelihood of New Entrants in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 24: Factors Influencing the Threat of Substitutes in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 25: Drivers of Degree of Rivalry in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 26: Asia-Pacific Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 27: Asia-Pacific Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Figure 28: Asia-Pacific Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 29: Europe Breakfast Cereals Market Value: $ billion, 2003-2007
• Figure 30: Europe Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 31: Europe Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 32: Europe Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 33: Europe Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 34: Forces Driving Competition in the Breakfast Cereals Market in Europe, 2007
• Figure 35: Drivers of Buyer Power in the Breakfast Cereals Market in Europe, 2007
• Figure 36: Drivers of Supplier Power in the Breakfast Cereals Market in Europe, 2007
• Figure 37: Factors Influencing the Likelihood of New Entrants in the Breakfast Cereals Market in Europe, 2007
• Figure 38: Factors Influencing the Threat of Substitutes in the Breakfast Cereals Market in Europe, 2007
• Figure 39: Drivers of Degree of Rivalry in the Breakfast Cereals Market in Europe, 2007
• Figure 40: Europe Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 41: Europe Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Figure 42: Europe Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 43: France Breakfast Cereals Market Value: $ million, 2003-2007
• Figure 44: France Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 45: France Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 46: France Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 47: France Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 48: Forces Driving Competition in the Breakfast Cereals Market in France, 2007
• Figure 49: Drivers of Buyer Power in the Breakfast Cereals Market in France, 2007
• Figure 50: Drivers of Supplier Power in the Breakfast Cereals Market in France, 2007
• Figure 51: Factors Influencing the Likelihood of New Entrants in the Breakfast Cereals Market in France, 2007
• Figure 52: Factors Influencing the Threat of Substitutes in the Breakfast Cereals Market in France, 2007
• Figure 53: Drivers of Degree of Rivalry in the Breakfast Cereals Market in France, 2007
• Figure 54: France Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 55: France Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Figure 56: France Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 57: Germany Breakfast Cereals Market Value: $ million, 2003-2007
• Figure 58: Germany Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 59: Germany Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 60: Germany Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 61: Germany Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 62: Forces Driving Competition in the Breakfast Cereals Market in Germany, 2007
• Figure 63: Drivers of Buyer Power in the Breakfast Cereals Market in Germany, 2007